Italian fashion in the latest decades. From its original features to the "new vocabulary"

“Made in Italy” is an indication of origin, recorded and rooted in history, society, and the imaginary world; it is a “half-brand” that, in the latest years of the twentieth century, aimed at characterizing Italian products and its tradition in a clear way. This article aims at pinpointing some elements of fashion theory with reference to Italy. After outlining certain historical original traits of the Italian style, I will point out the characteristics of the two “long waves” of the Made in Italy brand: the first one that dates from the Sixties to the Eighties, and the second one from the late Nineties to the present